Safety videos don’t have to be boring: Air New Zealand takes you to Middle Earth

AIR New Zealand did it again – to show that safety videos do not have to be boring and can in fact be entertaining.

Courtesy Air new Zealand

In 2009, it was the Bare Essentials of Safety, showing body-painted crew delivering the message. In 2011, it was the All-Blacks theme. And the latest, which has just been unveiled, is An Unexpected Briefing (with reference, of course, to The Hobbit: An Unexpected Journey based on the works of J R R Tolkien. The video features pointy-eared flight crew and is filled with elves, hobbits, wizards and all that you can remember of the world of Lord of the Rings, with even a cameo appearance by director Peter Jackson finding that famous ring.

Courtesy Air New zealand

Credit goes to Air New Zealand for making the crew stars and involving passengers in delivering the safety message (though not in the 2009 video). If you are one of those who switch off when a safety video is shown before take-off, it is likely you will not give this one a miss.


About David Leo
David Leo has more than 30 years of aviation experience, having served in senior management in one of the world's best airlines and airports. He continues to maintain a keen interest in the business, writes freelance and provides consultancy services in the field.

2 Responses to Safety videos don’t have to be boring: Air New Zealand takes you to Middle Earth

  1. Great video. Now if only health and safety in the workplace could start making their videos more engaging I may have stuck around Ha!

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