Star airlines to be housed under one roof at Heathrow

starIT is good news for Star Alliance member airlines at London Heathrow Airport. By 2014, they will be housed under one roof at the renovated Terminal Two.

CEO Star Alliance Mark Schwab said he was delighted by the airport’s decision to designate the terminal as the new home for its member airlines. This would facilitate inter-airline transfers and reduce connecting times between flights by half to just 45 minutes, thereby increasing connecting possibilities by 31 per cent. Member airlines will also be able to better pool resources and share common facilities, and promote the Star brand and identity.

Currently, 23 Star airlines operate out of Heathrow. They include Singapore Airlines, United Airlines, Air Canada, Lufthansa, Air New Zealand, Thai Airways and TAM.

Housing Star airlines under one roof naturally means airlines of other major groupings – OneWorld and Sky Team – will likely also find themselves within the same terminal or in close proximity.

With extensive code-sharing arrangements these days, air travellers may well be booking with one airline but find themselves travelling on the plane of a partner airline. A long shot perhaps, but will the day come when you may well be flying familiarly under a grouping name rather than the individual member’s banner? What then the fuss about brand loyalty?

 

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About David Leo
David Leo has more than 30 years of aviation experience, having served in senior management in one of the world's best airlines and airports. He continues to maintain a keen interest in the business, writes freelance and provides consultancy services in the field.

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