The Tiger maimed and lame

Photo courtesy Tigerair

Photo courtesy Tigerair


WHAT’s in a name? A tiger’s still a tiger by any name, except in this case it is one maimed and lame. Last year budget carrier Tigerair ditched its old Tiger Airways name and adopted a new logo, but that did not change its fortune. (See Can Tiger change its stripes? Jul 4, 2013)

Tigerair reported an operating loss of S$8.8 million (US$6.9) for its once profitable Singapore-based operations for the third quarter (Sep to Dec 2013). Together with associate operations in Australia, Indonesia and the Philippines, the group lost a total of S$118.5 million. Worthy of mention is its quick sale of its 40-per-cent stake in the Philippines joint venture with SEAir to Cebu Pacific, losing grip of the Asean competition pending the full implementation of Asean Open Skies by 2015. (See The Tiger retreats, Jan 4, 2014) The carrier is turning its attention to the wider Asian arena as it hinges its hope on a new budget carrier in Taiwan to be set up jointly with China Airlines and on a partnership with India’s SpiceJet.

The near prospect is not promising with the political instability in Bangkok, and the woe of the last quarter (Jan-Mar 2014) will deepen as a consequence. (See No easy trot for Singapore stable, Jan 24, 2014) While Tigerair may ascribe its loss to one of overcapacity, it also points to its marketing weakness. The carrier which is 33 per cent owned by Singapore Airlines will find the competition with AirAsia and Jetstar out of Singapore and within the region tough. Looking at the way things are moving within the SIA group, don’t be surprised that Scoot is ready to subsume its sibling airline’s operations.

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About Dingzi
Writer by passion, with professional expertise in aviation, customer service and creative writing. Aviation veteran, author, editor and management consultant. Besides commentary on business issues and life-interest topics, travel stories and book reviews, genres include fiction, poetry and plays. Nature lover who abhors cruelty of any form to animals, and a tireless traveler. Above all, a dreamer.

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