Qantas scores with seats that allow passengers to recline from take-off to landing

British Airways (BA) scored a first when it introduced gate-to-gate in-flight entertainment in December 2012. (See British Airways scores with gate-to-gate in-flight entertainment, Nov 29, 2012) Passengers are allowed extended use of its entertainment system from the moment they take their seat on boarding right through to aircraft landing and arriving at the gate in some cases.

qantas logoNow Qantas is scoring a first with seats that allow passengers to recline in their seat from take-off through to landing. Subject to CASA certification, the seats are offered in Qantas’ new Business Class Suite on A330 aircraft in a 1-2-1 layout. Passengers flying on some 15 international flights to Asia, Hawaii and key domestic routes will be amongst the first to enjoy this luxurious feature. The seats will be progressively introduced from next month.

Courtesy Qantas

Courtesy Qantas

Qantas chief executive officer Alan Joyce said: “A key point of difference from all other carriers is that the seat can be in recline and fitted with the mattress from take-off right through to landing. With many Business passengers enjoying a meal in the lounge prior to travelling, this means more time to rest and sleep.”

Indeed, as premium travel recovers, innovation will mark the difference between rival airlines. Things are generally quite similar at the back end, but it is in the front end that the airlines will find more room to show they are ahead of the competition in pampering the well-heeled.

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About Dingzi
Writer by passion, with professional expertise in aviation, customer service and creative writing. Aviation veteran, author, editor and management consultant. Besides commentary on business issues and life-interest topics, travel stories and book reviews, genres include fiction, poetry and plays. Nature lover who abhors cruelty of any form to animals, and a tireless traveler. Above all, a dreamer.

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