Ryanair gives better service, gets better results

Courtesy PA

Courtesy PA


LAST month Ryanair raised its profit forecast by 20 per cent. Following a healthy November performance with passenger numbers bumping up to 6.36 million people for the year thus far, Ryanair is expecting even better results of the full year’s profit. The budget carrier has raised its forecast yet again to between €810m and €830m (US$100b-US$1.03b) from the last revision of €750m-€770m.

Interestingly, Ryanair said the good results were in part attributed to improved customer service. (See A humbler and more caring Ryanair, May 22 2014) This is an achievement considering the carrier’s past notoriety for bad service. What we miss however is Ryanair chief Michael O’Leary’s propensity to make aviation news with controversial statements, something which Mr O`Leary had himself admitted, referring to his high profile, as not doing Ryanair a favour.

But good for Ryanair, that together with competitor easyJet, are sending out signals to legacy airlines that the market is not exclusively theirs. With a reasonable level of service added to low cost, budget carriers have become veritable competitors. As an added attraction, Ryanair has reduced check-in baggage fees and now allows passengers to book their seats in advance.

With full-service airlines such as Air France and Lufthansa being prone to industrial strikes, the dice are rolling in favour of the likes of Ryanair and easyJet.

With full-service airlines such as Air France and Lufthansa being prone to industrial strikes, the dice are rolling in favour of the likes of Ryanair and easyJet.

Advertisements

About Dingzi
Writer by passion, with professional expertise in aviation, customer service and creative writing. Aviation veteran, author, editor and management consultant. Besides commentary on business issues and life-interest topics, travel stories and book reviews, genres include fiction, poetry and plays. Nature lover who abhors cruelty of any form to animals, and a tireless traveler. Above all, a dreamer.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: