Singapore Airlines re-energized

Courtesy Singapore Airlines

Courtesy Singapore Airlines

Singapore Airlines (SIA) will begin training pilots for the Airbus A350 ahead of the delivery of the first plane in January next year. The airlines placed an order of 67 jets which include seven capable of flying ultra-long range in preparation for its resumption of the world’s longest commercial flight between Singapore and New York by 2017.

Not for a long, long while has the industry witnessed such an upbeat move by an airline that used to be known for its innovative and bold initiatives. It has taken a back seat for too long, reeling from some not so good moves in the past as its competitors make strides to surge ahead. SIA, for example, came very late in introducing premium economy.

There is no better time to experiment than now to take advantage of the low fuel prices. Sure, the fortune depends a lot on timing, and the airline industry is a lumbering animal. Innovations are huge investments and take time to come into effect. SIA was able to capitalize on early moves in the past in a growing industry, and equally so it was bitten hard when the high fuel price took its toll on its newly introduced all-business class flights from Singapore to the US.

Anything can happen in the two years’ lead time to SIA resumption of non-stop flights to New York, but it is a necessary gamble that comes with leading the field. On a more optimistic note, it is good to see the airline re-energized as we look forward to more innovative moves to a veteran in the game.

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About Dingzi
Writer by passion, with professional expertise in aviation, customer service and creative writing. Aviation veteran, author, editor and management consultant. Besides commentary on business issues and life-interest topics, travel stories and book reviews, genres include fiction, poetry and plays. Nature lover who abhors cruelty of any form to animals, and a tireless traveler. Above all, a dreamer.

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