SIA resumes nonstop flights to United States

Courtesy Bloomberg

Courtesy Bloomberg

AT long last, Singapore Airlines (SIA) will resume nonstop services to the United States, commencing Oct 23 when it flies daily from Singapore to San Francisco. This comes some four months after Untied Airlines, which could have pushed SIA to move a little faster than intended when it first announced the launch as possibly by 2017.

It would appear no better time than now in a climate of low jet fuel costs, boosted by more efficient aircraft. The SIN-SFO flight is a precursor to more nonstop flights to the US when the airline acquires an ultra-long range variant of the Airbus A350-900 jet which will be used to fly to Los Angeles and New York. SIA used to fly nonstop to those destinations for a short period before the flights were suspended in 2013 for poor yields, a principal reason being unfavourable fuel prices.

The US has been a traditionally strong market for SIA but the global financial meltdown in the years following 2007/2008 has seen the airline refocusing on the Asian market nearer home. Now that the global economy is recovering, particularly with the US strong bounce-back, it looks like SIA is ready to put on more focus on that sector. The new SIN-SFO nonstop flight is in addition to twice daily services via Hong Kong while the current service via Seoul to San Francisco will be re-routed to Los Angeles instead.

Naturally it is good news too for Chang Airport, whose group senior vice president Lim Ching Kiat made much of how the SIA move would “augment Changi Airport’s position as the preferred gateway between Southeast Asia and the US.” Undeniably, Changi is the hub for Southeast Asia, but the real challenge for Changi is positioning the airport as the gateway to the larger region of Asia.

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About Dingzi
Writer by passion, with professional expertise in aviation, customer service and creative writing. Aviation veteran, author, editor and management consultant. Besides commentary on business issues and life-interest topics, travel stories and book reviews, genres include fiction, poetry and plays. Nature lover who abhors cruelty of any form to animals, and a tireless traveler. Above all, a dreamer.

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