Qantas to fly non-stop Perth to London: Shifting the markets

Courtesy Qantas

Courtesy Qantas

FROM four days and nine stops when Qantas first launched its Kangaroo Route from Australia to London to just 17 hours when the airline introduces a non-stop service from Perth in March 2018. The 14,498 km route will be operated by Boeing 787-9 Dreamliner jets, making the world’s longest commercial flights until Singapore Airlines (SIA) launches its 18-hour non-stop service from Singapore to New York’s Newark Airport.

Until Qantas switched to using Dubai International as the hub for its Kangaroo runs in 2013 as part of a mega alliance arrangement with Emirates Airlines, Singapore (Changi Airport and its predecessor) was its traditional stopover point. Now the possibility of non-stop flights raises the relevance of Dubai in the equation, but a Qantas spokesman assured its partner that “Dubai will remain an important hub for onward services into Europe.” Presently Qantas flights from Sydney and Melbourne stop in Dubai for onward connections on Emirates to the rest of Europe with the exception of London.

But at the same time, Qantas chief executive Alan Joyce, referring to the new service as “a game-changing route”, said “the opportunities this opens up are huge.” Dubai will likely feel the same pinch that Singapore once felt as Perth becomes the hub for passengers from eastern Australia to Britain, even beyond. This too may hurt Singapore as a transit point for passengers from Perth. Mr Joyce also expected other direct-to-Europe flights from Australia to follow. The shifts can be significant considering that the UK is a major source of international visitors for Australia. According to Australian tourism minister Steven Ciobo, the UK ranked third with 660,000 visitors in 2015.

Qantas’ new Perth-London non-stop once again demonstrates how the geographical aviation map continues to shift as airlines re-strategize taking advantage of the capability of new technology.

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About Dingzi
Writer by passion, with professional expertise in aviation, customer service and creative writing. Aviation veteran, author, editor and management consultant. Besides commentary on business issues and life-interest topics, travel stories and book reviews, genres include fiction, poetry and plays. Nature lover who abhors cruelty of any form to animals, and a tireless traveler. Above all, a dreamer.

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