At last, Emirates will be offering premium economy

Courtesy EPA

Emirates Airlines is the latest of the few remaining major airlines to jump on the premium economy bandwagon. The Gulf carrier is launching the service in 2020. And as one of the world’s best airlines according to several surveys, it promises a product as one to beat.

Emirates CEO Tim Clark said, “We’re aiming to make it a quiet zone, a comfortable zone.”

It will be an exclusive cabin. Besides more legroom, better food and beverages, and other perks, the seat will be a “sleeperette”, but it will not be a lie-flat bed as in Business Class. The idea is to attract economy class passengers to upgrade. And Mr Clark has said the prices will be “well below business class fares.”

Emirates’ entry into this segment of the business will certainly heighten the competition among rival airlines that are already offering premium economy. A noted rival is Singapore Airlines (SIA). Interestingly, Emirates seems to be following in the footsteps of SIA which held out for quite a while before it decided to fly premium economy behind several other major carriers such as Cathay Pacific and Qantas. Both SIA and Emirates are known for their excellent service in the upper classes, but they cannot ignore the growing appeal of that in-between class that their close rivals ride on.

Closer home, it may not be a question now as to whether Qatar Airways and Etihad Airways will also come on board but when

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About Dingzi
Writer by passion, with professional expertise in aviation, customer service and creative writing. Aviation veteran with more than 30 years' experience, columnist, pubished author of fiction, poetry, plays and travel stories, editor and management consultant. Nature lover who abhors cruelty of any form to animals, and a tireless traveler.

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