2019 Skytrax World Airline Awards: Who are the real winners?

It’s that time of the year when the airline industry is abuzz with the Skytrax World Airline Awards announced recently at the Paris Air Show.

There are surveys and there are surveys, if you know what I mean. Skytrax, which launched its survey back in 1999 (according to its website) is generally viewed with some regard. It is said that more than 21 million respondents participated in the 2019 survey.

But what can we read of the results?

Which is the real winner: Qatar Airways or Singapore Airlines?

Qatar Airways switched places with last year winner Singapore Airlines (SIA) to be the world’s best airline.

As far back as 2010 until now, the two airlines have been ranked one behind the other in the top three spots, except in 2012 when Asiana came in second place between Qatar the winner and SIA in third position. In the ten year period, SIA came behind Qatar in eight years, except in 2010 when SIA was second and Qatar third, and last year when the Singapore carrier became the world’s best ahead of Qatar in second placing.

It looks like a tight race between Qatar and SIA for the top spot, and going by the survey results, Qatar has outranked SIA. It has become the first airline to have won the award five times, one more in the history of the awards.

But SIA is still ranked ahead of Qatar for first class and economy class.

In the first class category, Qatar is not even a close second to SIA in first placing but fifth behind Lufthansa, Air France and Etihad as well

In the economy class category, Japan Airlines is tops followed by SIA and Qatar in second and third placing respectively.

Besides SIA has the best premium economy in Asia, second only to Virgin Atlantic worldwide. But,of course, Qatar does not offer that class of travel.

Additionally SIA tops for cabin crew, and Qatar is farther down the list in 9th position.

But Qatar wins for business class, followed by ANA and SIA in second and third placing respectively. So it seems there is heavier weightage for this segment which has become probably the fiercest battleground for the airlines. First class included, it also suggests the halo effect of the premium product, but it is the business class that is the primary focus in today’s business.

It also attests to the impact of the recency factor. Qatar obviously impresses with its cubicle-like Qsuite that comes with its own door to provide maximum privacy. Quad configurations allow businessmen to engage in conference as if they were in a meeting room and families to share their own private space. And there is a double bed option.

Which brings up the importance of having to continually innovate and upgrade the product to stay ahead in the race.

The top ten listing: Consistency equals excellence

The ranking does not shift much from year to year. Besides Qatar and SIA, there are some familiar names: All Nippon Airways (3rd this year), Cathay Pacific (4th), Emirates (5th), EVA Air (6th) and Lufthansa (9th). So there is not much of a big deal as airlines switch places so long as they remain in the premier list.

Hainan Airlines (7th) is making good progress, moving up one notch every year since 2017. Qantas (8th) is less consistent, moving in and out of the top ten list, Thai Airways retained its 10th spot for a second year.

It is no surprise that the list continues to be dominated by Asian carriers which are generally reputed for service. You only need to look at the winners for best cabin crew: Besides SIA, the list is made up of Garuda Indonesia, ANA, Thai Airways, EVA Air, Cathay Pacific, Hainan Airlines, Japan Airlines and China Airlines. With the exception of Qatar, no other airline outside Asia is listed.

If you to look to find out how the United States carriers are performing, scroll down the extended list of the 100 best and you will see JetBlue Airways (40th), Delta Air Lines (41st), Southwest Airlines (47th), Alaska Airlines (54th), United Airlines (68th) and American Airlines (74th).

Home and regional rivalry

Rivalry between major home airlines or among competing regional carriers is often closely watched.

Air Canada, placed 31st ahead of rival WestJet at 55th can boast it is the best in North America. That’s how you can work the survey results to your advantage.

ANA (3rd) has consistently outdone arch rival JAL (11th). In fact, ANA has been the favoured airline in the past decade till now. It has Japan’s best airline staff and best cabin crew. Across Asia, it provides the best business class. Internationally, it provides the best airport services and business class onboard catering.

Asiana (28th) is favoured over Korean Air (35th ).

The big three Gulf carriers are ranked Qatar first, followed by Emirates (5th) and Etihad (29th).

Among the European carriers, Lufthansa (9th) leads the field, followed by Swiss International Air Lines (13th), Austrian Airlines (15th), KLM (18th), British Airways (19th), Virgin Atlantic (21st), Aeroflot (22nd), Air France (23rd), Iberia (26th) and Finnair (32nd).

What about low-cost carriers?

Worthy of note is how some budget carriers are ranked not far behind legacy airlines. AirAsia (20th) is best among cohorts. EasyJet (37th) and Norwegian Air Shuttle (39th) are not far behind the big guys in Europe. Among US carriers, Southwest Airlines (47th) is third after JetBlue (40th) and Delta (41st).

Also, pedigree parents do not necessarily produce top-ranked offshoots. Placed farther down the list are SIA’s subsidiary Scoot (64th) and the two Jetstar subsidiaries of Qantas – Jetstar Airways (53rd) and Jetstar Asia (81st). So too may be said of so-called regional arms. Cathay Pacific’s Cathay Dragon is ranked 33rd, but SIA’s SilkAir is way down at 62nd.

Pioneer of the modern budget model Ryanair is ranked 59th.

Down the slippery road of decline: Aisana Airlines and Etihad Airways

If it is difficult to stay at the top, it is easy to slip down the slippery road of decline. Asiana and Etihad are two examples.

Asiana was ranked world’s best airline in 2010 and became a familiar name in the top ten list up to 2014, after which its ranking kept falling: 11th (2015), 16th (2016), 20th (2017), 24th (2018) and 28th (2019). Its erstwhile glory has been whittled down to being just best cabin crew in South Korea.

Etihad did reasonably well for eight years until 2018 when it was ranked 15th, and a year later suffered a dramatic decline to the 29th spot. That, despite beating Qatar to be this year’s best first class in the Middle East.

As I stated at the onset that there are surveys and there are surveys. Some are not specifically targeted , whether its interest is business or leisure for example. There is always an element of subjectivity and bias in the composition and weightage, and this renders no one reading as being definitive. At best, we can read across several creditable surveys to know with some conviction how the airlines really measure against each other.

Read also:

https://www.todayonline.com/commentary/can-singapore-airlines-overtake-qatar-worlds-best-airline

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Is the Boeing Max ready to fly?

Courtesy Boeing

Airlines looking forward to fly their fleet of Boeing B737 Max 8 aircraft have just got their planned schedules jiggered up by the Federal Aviation Administration (FAA)’s announcement that it may take up to a year before the jet is cleared again for commercial flights.

According to the BBC, FAA chief Daniel Elwell said: “If it takes a year to find everything we need to give us the confidence to lift the (grounding) order so be it.”

It may be read that underlying this is the FAA’s understanding that time is needed to regain the world’s trust – in both the aircraft and the FAA as regulator. While Boeing seems ready to sign off the improved jet, saying it has finished updating the pertinent flight-control software, FAA in an apparent redeeming move following censure of its lax oversight is assuming control as the final authority to certify the jet’s safety.

According to Bloomberg, Mr Elwell added at a meeting with representation from across the globe, “If there is a crisis in confidence, we hope this will help to show the world that the world still talks together about aviation safety issues.”

In Boeing’s favour, some airlines have voiced their support of the Max. Understandably so, particularly if the airline owns a sizeable fleet of the jet. American Airlines (AA) for one is confident of an “absolute fix” but CEO Doug Parker was also quick to add, “But…it’s not for us to decide whether or not the aircraft flies. It needs to be safe for everyone.” The airline, which has a fleet of 24 Max jets, has cancelled thousands of flights and has now cancelled Max schedules through mid-August.

Another airline which has pledged its commitment to Boeing is Singapore Airlines (SIA). The airline is pledging its commitment to purchase 39 Dreamliner jets and its re-commitment for a previous order of 30 planes. Although this is not related to the Max aircraft of which its subsidiary SilkAir has six of them, it gives Boeing a boost of confidence after reports of shoddy production and poor oversight at the Boeing plant in North Charleston surfaced, and following grounding of some Dreamliner jets because of problems with the Rolls Royce Trent engine fitted to the aircraft.

Read also:

https://www.todayonline.com/commentary/grounding-boeing-max-and-dreamliner-planes-how-can-singapores-airlines-reassure-customers

It’s good to have friends, indeed. But while it’s not yet known if airlines such as AA and SIA have sought or will seek compensation from Boeing, others which have made known their intention include Norwegian Air Shuttle, Ryanair and the big three Chinese carriers of Air China, China Eastern Airlines and China Southern Airlines. A strongly worded report from the Chinese Global Times newspaper said: “We must use punishment and tell the Americans their practice of using concealment and fraud to extract benefits from others, while benefiting themselves, is unfair.”

More Boeing woes: Singapore Airlines grounds B787 jets

Courtesy Singapore Airlines

Singapore Airlines (SIA) has grounded two of its eight Boeing 787-10 jets which are found to have premature blade deterioration. The aircraft with an average age of only 1.11 years are fitted with Rolls-Royce Trent 1000 engines.

In truth this is not a new issue. Other airlines such as British Airways, Virgin Atlantic and Norwegian Air Shuttle have also grounded their affected aircraft. As of late February, Rolls-Royce said 35 787s across the industry were grounded due to engine blades corroding or cracking prematurely. It aimed to reduce the number to 10 by the end of the year.

While grounding an aircraft can be costly, airlines are not taking chances. In the present cliamte following the fatal crashes of two B737 Max 8 jets operated by Lion Air and Ethiopian Airways, the mood must be one of caution. Being open as SIA did, helps to reassure customers of the diligence the airline gives to its maintenance program.

A for Boeing, although the issue relates to the Rolls-Royce engine, it couldn’t have come at a worse time.

CAAS’ quick suspension of Boeing 737 MAX 8 a right call, but could SilkAir have done better?

https://www.todayonline.com/commentary/quick-suspension-boeing-737-max-8-right-call-caas-could-silkair-have-done-better

Qantas considers “crazy” ideas for ultra-long flight

Courtesy Reuters

Qantas is taking the lead in raising the bar for the ultra-long flight. And it is understandable why. The Australian flag carrier will be launching the world’s longest flight from Sydney to London in 2022 – a journey of 20 hours and 20 minutes.

Qantas is already flying non-stop from Perth to London, but the flight (17 hours and 20 minutes) is shorter than Qatar Airways’ 18-hour flight from Doha to Auckland and Singapore Airlines (SIA)’s flight from Singapore to New York (closer to 19 hours).

However, not many people may think staying up in the air for that long a time is the best way to travel. So the task for Qantas is to shift that mindset. According to the airline, their Perth-London experience has shown that health and wellness are the main concerns of passengers, and these may be translated into “comfort, sleep, dining, entertainment, and state of mind”.

The package goes beyond providing more comfortable seating, noise-reduced headsets and food specially designed to help the body adjust to the journey.

The limited space of the aircraft’s pressurized cabins and its complete lack of view pose a big challenge. So pre-flight programs become an option.

Qantas has introduced a lounge at Perth International with ‘light therapy’ showers, hydration menus and yoga classes to reduce the effects of jetlag. But this facility is only open to customers travelling in business, gold, platinum and platinum one Frequent Flyers, Oneworld emerald and sapphire customers, and Qantas Club members and their guests.

What about the rest of the travelers who are travelling in economy? These are the passengers who probably need more convincing than premium passengers. Unless, as in the case of SIA’s Singapore to Newark flight which offers only business and premium class seats (there again, certain privileges may not apply to the lower class).

That said, what really matters is what happens on the flight. According to a Qantas study, suggestions include common spaces for stretching (now there’s the rule about not conglomerating), a cafe and stand-bar (which is not new even for the long-haul), exercise bikes and guided meditations.

Think cruise, as it were, although that’s not quite a fair comparison. But they all seem to be saying: If you can’t sleep through the flight or enjoy the view outside, and when you are tired after watching several movies or getbleary-eyed reading, you want to be doing something else or simply to get out of your seat.

Qantas said it is thinking outside the box and considering some “crazy” ideas. That will certainly change the flying experience, cost aside. It may mean the return of luxury air travel at least for the ultra-long haul.

But it is a strategic investment for the flying kangaroo “because of where Australia is situated on the globe,” said Phil Capps, head of customer experience. He added, “we’ve always had to push the boundaries of long-haul flying to ensure our passengers arrive at their destination ready for the next stage of their journey.”

While more airlines are battling it out in the long and ultra-long haul arena, the real competitor for Qantas may be SIA since there may still be many travelers who prefer to break their journey and because Singapore Changi Airport is the indisputable airport for transiting. The corollary is that SIA will be equally challenged to keep them coming through Changi.

Time to address rights of travellers affected by lengthy flight delays

https://www.todayonline.com/commentary/time-address-rights-air-travellers-affected-lengthy-delays?cid=emarsys-today_TODAY%27s%20evening%20briefing%20for%20Jan%207,%202019%20%28ACTIVE%29_newsletter_07012019_today

Singapore Airlines spreads its wings wider across the US

Courtesy Singapore Airlines

Singapore Airlines (SIA)’s catchy “seamless to Seattle” byline echoes the popular Hollywood movie title “Sleepless in Seattle” starring Tom Hanks and Meg Ryan as it announces plans to launch a non-stop service to the Washington state gateway in north western USA. Flight time is estimated at 16 hours 30 minutes. Mark the date: 3 September 2019.

Seattle will be SIA’s fifth US city in the airline’s network after San Francisco, Los Angeles, New York and Houston. It is also the fourth city to be served non-stop from Singapore. Houston is served via Manchester in the United Kingdom (UK), the first connection between the US and the UK for the airline, which has historically been fighting hard to secure rights to cross the pond from Britain; its initial interest was to fly from London to New York.

Clearly the Singapore carrier is spreading its wings wider across the US. Based on current schedules, the Seattle service will increase SIA’s operations to 57 flights weekly. In the early days, the airline also flew to Honolulu; today, that destination is served by its budget subsidiary Scoot.

Strategically, SIA is well placed in the major hub cities, serving almost the four corners of the US. Seattle is a good bet as a western gateway into the heart of the US, particularly when it can also leverage on the wide network of Alaska Airlines in their partnership. Seattle is also a hop away from Vancouver in western Canada which SIA used to serve but may now use Seattle as the alternative.

At home, Changi Airport’s hub status will be enhanced by SIA’s success to channel traffic through the airport to regional destinations.

As SIA pushes more into the US, you may wonder which other cities are also on its radar. Will it be Chicago next? Too early to think about it? Not quite, in this business. And if you think Seattle is some ten months away, according to the SIA website, flights will be available for booking from 18 November 2018.