Garuda Indonesia poised to expand

IT came so timely that following the opening of the new Terminal 3 at Jakarta’s Soekarno-Hatta International Airport and its declared ambition to rival Singapore Changi Airport and Kuala Lumpur International Airport in attracting international traffic, Indonesian carriers have been cleared to resume flights to the United States after an absence of nine years.

The Federal Aviation Administration (FAA) is satisfied that Indonesia is complying with International Civil Aviation Civil Organization (ICAO) safety standards. Formal final approval from Department of Transport (DOT) and FAA is expected soon.

Indonesia has been plagued by a number of air mishaps involving home-based airlines Lion Air, Mandala Airlines and Garuda, particularly in the years before 2007 when the US imposed a ban on its operations on its soil. More recently in 2014, Indonesia AirAsia crashed into the Java Sea, killing all 162 people on board.

The US lift of the ban came after the European Union had lifted its ban on three other Indonesia airlines – Lion Air, Batik Air and Citilink – in June this year.

Garuda AFP

With the US and Europe open, Garuda for one, if not the other Indonesian carriers as yet, is poised to expand. The Indonesian flag carrier has launched direct services to London (Gatwick) and is planning to launch services to New York (JFK) and Los Angeles next year. And if the Sytrax survey for the last two years (2014 and 2015) is anything to go by for its success, the airline was ranked among the world`s top ten airlines which include other Asian airlines namely Singapore Airlines, Cathay Pacific and EVA Air.

Is ASEAN Open Skies a myth?

LESS than a year to its full implementation, the ASEAN Open Skies remains an uncertainty. First mooted some 20 years ago, it has been a long time coming. While there was some open discussion in its early days, all seems somewhat quiet of late. Is it likely to be postponed? Or is it after all a myth?

The issue really hinges on how ready the ten-nation association are collectively. Even deeper than that, how prepared are they to overcome the hurdles, real or perceived, that stand in the way of full implementation. Unlike the European Union, ASEAN is by definition an “association” and not a common government with binding law enforcement obligations. The bloc is made up of a disparate string of nations that are vastly different in their stages of economic development. How they weigh the opportunities that such a common policy could bring against possible losses at home would determine their readiness for participation. Some nations may still prefer the seeming protection of local businesses accorded by bilateral exchanges. This was already tacit when at the outset, the various nations agreed on “the importance of the development of Competitive Air Services Policy which may be a gradual step towards an Open Sky Policy in ASEAN.”

Yet the good news is that against the uncertainty, the skies are already becoming more liberal as a number of airlines have stepped up expansion plans across the region. The battle for dominance has begun.

ASEAN nations

Courtesy The Bangkok Post

Courtesy The Bangkok Post

Indonesia is the largest nation in the association, occupying a land mass made up of more than 13,000 islands that is almost 75% the total area of the other nine nations put together. It is also the most populous with 250 million people, followed by the Philippines (98,000,000) and Vietnam (90,000,000). While ASEAN has a combined population of over 600 million – which speaks a lot about its huge market potential – expectedly the focus is likely to be Indonesia. But Indonesia, hampered by slow infrastructural enhancement and the past poor safety records of its carriers, fears the loss of domestic markets to better endowed foreign competitors. In May 2010, Indonesia declared it was not ready to fully open its skies and would limit access to only five airports, namely Jakarta, Surabaya, Bali, Medan and Makassar. Other ports would be subject to bilateral agreements and foreign carriers would not be permitted to ply domestic routes.

So it is with the less developed nations of Myanmar, Laos, Kampuchea and Vietnam even as they seek more foreign investments and ways to boost their exports. Accessibility to the landlocked outback of these nations could open up opportunities for growth, as noted at a meeting of ASEAN transport ministers in 1996 that the association aimed “to promote interconnectivity and interoperability of national networks and access thereto taking particular account of the need to link islands, land locked, and peripheral regions with the national and global economies.” The question really is how ready they are to embrace this objective to see to its implementation.

At the other end of the spectrum is Singapore, which is the smallest of the nations but the most advanced economically and most ready to go full hog with the implementation of the ASEAN Open Skies policy. After all, Singapore has been a pioneer in advocating liberal skies on the global stage. A concern among its ASEAN neighbours may be that of how they perceive Singapore carriers as benefitting from an enlarged Asean hinterland. It works both ways. Foreign carriers, particularly short-haul operators with limited capacity and resources, will benefit from Changi Airport’s hub connections to tap into other markets in the region. Besides its strategic geographical position, Changi offers excellent infrastructure and has appeal aplenty for transits,

Middle-of-the-road Malaysia and Thailand seem less passionate about the push. Brunei Darussalam, which has the smallest population, appears quite comfortable the way it is for now. However, the Philippines with a similar geography as Indonesia could benefit from more liberal connections.

Which airlines will rule the ASEAN skies?

The region’s growth is likely to be led by budget carriers. With the focus on Indonesia, its home-based carriers are not sitting by idly. Flag carrier Garuda Indonesia is acquiring smaller 100-seat planes more suited to the shorter runways of secondary airports, which will be largely served by its budget subsidiary Citilink. Asked how Garuda was gearing up for the ASEAN Open Skies, Garuda president and chief executive Emirsyah Satar said: “The ASEAN Open Skies Agreement will open up the Indonesian market to carriers from other ASEAN member countries, but our position is very strong in Indonesia and we are prepared for the competition. Our network’s aggressive international expansion and continual developments and service improvements will also prepare us for competing in a more liberal environment.” (Interview: Emirysah Satar, president & chief executive, Garuda Indonesia, 4 September 2013) He projected that Citilink would carry 19 million passengers by 2015 and there were plans to add international routes to several destinations in Southeast Asia. Garuda is also developing a new hub in Bintan, which is a hop away from Changi Airport.

Courtesy Lion Group/Picture by Rudy Hari Purnomo

Courtesy Lion Group/Picture by Rudy Hari Purnomo

Compatriot Lion Air, which is Indonesia’s second largest airline, is also expanding its fleet and gearing up its regional subsidiary Wings Air to service smaller airports. Lion Air has long expressed its intention to hub through Changi although it has also announced plans to develop Batam as an alternative transit hub to the congested Soekarno-Hatta Airport in Jakarta for both domestic and international flights. Lion Air president Rusdi Kirana said: “The distance is actually shorter if you transit in Batam rather than flying south to Jakarta to transit. The shorter flying time makes flying more convenient for passengers and it means aircraft burn less fuel, leading to significant cost savings.” From Batam, which, like Bintan, is a stone’s throw away from Changi, Lion Air hopes to fly to destinations such as Guangzhou, Hong Kong, Bangkok, Jeddah, New Delhi and Mumbai.

It is to be seen how the plans of Garuda and Lion Air to develop Bintan and Batam respectively will impact on Changi, which is likely to see higher growth as Singapore becomes an attractive destination in itself and as a desirable feed port for international and regional traffic. In introducing a direct non-stop service from Jakarta to London in May this year, Mr Satar has hoped that Indonesian travellers would fly Garuda instead of routing their travel out of another airport such as Changi.

Other smaller carriers are expected to go for a bigger slice of the growing pie and new carriers launched to serve secondary airports.

Courtesy Airbus

Courtesy Airbus

Not to be left out of the race, AirAsia and Tigerair made early moves to establish their presence in the huge Indonesian market. Until a full open skies policy is in place, joint ventures are the expedient way to gaining a foothold. Indonesia AirAsia, which is 49% owned by AirAsia, operates beyond Indonesia to Singapore, Kuala Lumpur, Phuket and Ho Chi Minh City. AirAsia chief Tony Fernandes’ ambition is to dot the region with the AirAsia brand. The Malaysian budget carrier has also set up joint ventures in Thailand and the Philippines. This means AirAsia, which is headquartered in Kuala Lumpur, and its joint-venture airlines are serving destinations in all the ten Asean countries, as summed up by Mr Fernandes: “Think we are done in Asean.” But liberalization offers more than just opportunities within Asean; AirAsia is well positioned to connect its passengers beyond to destinations in Australia, Japan, Korea, China, India and the Middle East.

Responding to AirAsia’s thrust into Indonesia, Lion Air teamed up with Malaysia’s National Aerospace and Defence Industries to launch Malindo Airways for services from Kuala Lumpur across Asean and to China, India and Japan, a move that Mr Fernandes had rebuffed as no match for AirAsia’s strong brand and positioning as Asia’s largest budget carrier. So far Lion Air appears to be one with the biggest plans, which include an airline leasing company to be situated in Singapore, a new full-service airline Batik Air which was launched in May last year and which plans to fly to Singapore as its first international destination sometime this year, and a premium charter under the Space Jet brand.

Not so lucky is Tigerair, whose partnership with Mandala Airlines Indonesia is teetering on the brink, as was its partnership with SEAir in Tigerair Philippines which has since been sold to Cebu Pacific Air. Its attempt to spread its wings across the region had met with a string of failures added to a blemished record of poor service. Its ambiguous relationship with sibling airlines within the Singapore Airlines (SIA) stable has not improved its fortune; today Tigerair and Scoot are competitors on some routes. Scoot, which is 100% owned by SIA, looks likely to overtake Tigerair in the game. It has partnered Nok Air to operate a domestic service in Thailand. Nok has hoped that this will be its vehicle for expansion overseas. Regional carrier SilkAir continues to fly in the shadow of parent SIA, which may have to continue to shore up the fortunes of its offshoots with feeder traffic from and into its long haul services.

Jetstar Asia, the only other airline based in Singapore that is not part of the SIA group, has proven to be a tough competitor. Parent Qantas has been actively promoting the Jetstar brand across Asia, having also set up joint ventures in Japan, Vietnam and Hong Kong.

Whether the Asean Open Skies is finally formalized or not, regional carriers have already started to prepare for the eventuality. The question as to whether it is a myth is no longer relevant. Clearly, the end-date is not as important as the progression towards it.

No easy trot for SIA’s stable in Year of the Horse

GreenHorse2014-110ACCORDING to the International Air Transport Association (IATA), airlines can expect to gallop in the Year of the Horse. It has predicted record profits for the airline industry, revising upward its earlier forecast of US$16.4 billion to US$19.7 billion for 2014. (See Will IATA’s optimism for 2014 hold? Jan 7, 2014)

IATA’s optimism is premised largely upon cheaper jet fuel and rising demand for travel. For the first time in a long while, airlines operating in a less volatile fuel market because of improved political stability in the Middle East will have to find some other monster to blame if they fail to meet expectations. Budget carriers without the hedging capability of legacy airlines will find the news of cheaper jet fuel particularly welcoming in view of their cost structures.

There is more certainty now of the rising demand for travel across the globe although Asia has held its own while other regions dodder. However, while numbers increase, yield will be squeezed. IATA chief Tony Tyler said: “It is a tough environment in which to run an airline. Competition is intense and yields are deteriorating.”

Against this backdrop, what then is the outlook for Singapore-based airlines and Changi Airport?

sia logoIt will be a better year but not an easy trot. Singapore Airlines (SIA) for one is projecting higher advance bookings in the months ahead. The economic recovery in Europe and the United States will be a big boost since traditionally SIA has relied heavily on long haul routes to those regions and has only of late begun to increase focus on Asian operations.

SIA faces stiff competition from Middle East airlines and in particular the Qantas-Emirates alliance on the kangaroo route. Trans-Pacific, it is challenged by major Asian airlines for traffic not only to their home bases but also beyond to destinations in India and other regional points including Singapore. Cathay Pacific’s short transit time via Hong Kong is a strong contender. So while the global pot may be growing larger, SIA will be challenged to maintain its market share, which will in turn exert a lot of pressure on yield.

SIA’s planned launch of new cabin products in 2014 costing US$150 million to include ergonomically designed seats and a touch screen entertainment system will improve SIA’s competitive edge as it catches up with rivals such as Cathay Pacific and Qantas which have upgraded their products in the past two years. Recently announced tie-ups with Virgin Australia and Air New Zealand may help check market erosion in Pacific southwest. However, cost will continue to override loyalty in the early days of the global economic recovery.

tigerBudget carriers can look forward to higher volumes as short haul travel into and out of Singapore continue to grow, particularly as the region heads towards full implementation of Asean Open Skies by 2015. But the competition will intensify with new operators and the incumbents expanding their links aggressively. Scoot, Tigerair and Jetstar will compete with AirAsia and Indonesia’ Lion Air to dominate the Asean skies. AirAsia has already set up bases in Indonesia, Thailand and the Philippines. Scoot is partnering Thailand’s Nok Air in a new budget venture. Qantas has been actively pushing the Jetstar brand across Asia. However, Tigerair seems to be less fortunate in this aspect, entering into a joint venture with loss-making Mandala Airlines of Indonesia and SEAir of the Philippines, the latter of which it is selling to Cebu Pacific Air. Now Tigerair is even competing with sister airline Scoot on some routes. The sibling airlines have announced recently an agreement to cooperate and complement their operations. SIA may find it necessary to redefine the role of the carriers within its stable, particularly when Scoot begins to grow at the expense of the parent airline.scoot

The nature of the point-to-point budget business is such that it is dependent on the economic and political stability of the two points as well as their attraction as tourist destinations. Singapore is well placed in all three aspects, adding to its advantageous location as a convenient hub for connections. However, the current political uncertainty in Thailand and Cambodia are not giving the Year of the Horse a promising start, although normalcy is expected to be restored before long. There may be more concern about the standoff between China and Japan over territorial sovereignty, although diplomacy too is expected to prevail.

300px-SilkAir_Logo_svgThe Year of the Horse is unlikely to be any more exciting for SilkAir which after 25 years as a regional airline squeezed between legacy and budget operators will continue to grow but slowly. In fact, SilkAir reported more than 40 per cent drop in profit for the first half of the financial year. Going forward, its growth will be enhanced by the acquisition of new generation jets that will enable it to fly farther to points in Japan and northern China. However, unlike Cathay Pacific’s regional carrier Dragonair which enjoys the support of the large China hinterland, SilkAir’s operations face stiff competition from national airlines as well budget carriers in the region. (See SilkAir at 25, stepping out of SIA’s shadow, Jan 23, 2014) While it has reiterated its intention of stepping out of SIA’s shadow, it cannot downplay its role as a feed for the parent airline.

Courtesy Changi Airport Group

Courtesy Changi Airport Group

Changi Airport, more than the airlines, will find favour with the galloping horse. The economic recovery in the West, continuing growth in Asia, more liberalized Asean policies and Singapore’s attraction as a destination will bring more travellers to and through the airport. The challenge for Changi is keeping pace with the gallop.

The Tiger continues to bleed

Courtesy Bloomberg

Courtesy Bloomberg

IF you get the impression that Tigerair is finally turning around because it reported a net profit in Q2, you have missed the trees for the woods.

In the quarter ended September, Tigerair posted a net profit of S$23.8 million (US$19.2 million). This was attributed largely to its sale of 60-per-cent ownership to Virgin Australia. Tigerair actually suffered an operating loss of S$12.8 million, which was higher compared to last year’s loss of S$11.5 for the same quarter. The Virgin trade-off was a one-off gain as Tiger Australia continues to underperform.

While traffic volume for Tigerair’s Singapore operations increased by 22 per cent, resulting in an increase in revenue of 14 per cent to $151.3 million, net yield deteriorated. Tigerair Group CEO Koay Peng Yen attributed this to “higher airport and handling charges following our relocation from Changi Airport’s Budget Terminal to Terminal 2.” The poorer yield was also the result of Tigerair’s inability to fill up the increase in capacity by 27.5 per cent.

Overall, while the partial stake sale to Virgin Australia raked in some money, Tigerair suffered from poor investments in Indonesia (Mandala Airlines) and the Philippines (SEAir) which added losses to its bottom-line and look likely to continue to bleed red. Clearly Tigerair is not making much headway in competition outside its Singapore base. Yet it is in an untenable position caught between the a rock and a hard place that without a foothold in the region pending the full implementation of Asean Open Skies in 2015 and as the region beyond becomes more liberal may be more detrimental to its future than sticking it out with present pain – perhaps with a little help from parent Singapore Airlines.

Even in Singapore, Tigerair is facing tough competition from rivals such as Jetstar Asia and AirAsia. The airline is now looking to tapping the corporate market. Mr Koay said: “We are introducing ourselves to the corporate customer segment because we offer good value to companies; not just the small and medium enterprises, but companies of any size, because with Tigerair, you can halve your costs of flying to your destinations.”

That sentiment smacks of a presumptuous attitude. For an airline that complained about the higher costs of operating out of a main terminal at Changi Airport which had since demolished the erstwhile Budget Terminal to make way for a fourth terminal, that comes across as an unlikely ambition. We recall the days when Tradewinds (and later as the rebranded SilkAir) decided to shed its leisure image and entice the business market, but not all too successfully even as the Singapore-Jakarta that it eyed was one of the most popular and lucrative business routes in the region. The business class market is quite a different kettle of fish. No doubt Tigerair may be able to offer much lower fares – halved as it said, and very attractive on that count – but is that enough to entice business travellers who may not only have the propensity but also the willingness to spend more on the short sectors?

Tigerair may do better sticking to the budget model and focusing on improving its low-cost product to offer the best value for the fares it charges vis-à-vis the competition. That should not change even as it flashed a new logo recently, apparently to project a friendlier and less aggressive animal, and tweaked its name to be trendier and hip. But it has to do more than just that to prove to its customers that the new Tiger can actually change its stripes. The test of the pudding is in the eating.

The low-cost business in the early days was largely propelled by emerging markets – new destinations in the outback and new travellers yet to acquire the habit of flying. While Southeast Asia and beyond in the wider Asia-Pacific environment may still offer a lot of opportunities for airlines such as Tigerair to reach into the outback and create niche demand, the gestation period for growth and development has been shortened markedly. As the market matures, with more airlines entering the arena and the more established legacy airlines suddenly become threatened by cheaper alternatives, the game is all about competition. In that environment, Tigerair has to adopt a less self-deserving and blinkered strategy that entails a greater awareness of what its rivals are capable of.

Today’s market is extremely volatile, fickle and constantly shifting. Maybe a tamer tiger is not such a good idea after all.

Malindo Airways to challenge AirAsia

Flickr image by vectorkalkulus

JUST a few weeks after Malaysia’s budget carrier AirAsia announced acquisition of Indonesian carrier Batavia Air, Indonesia’s largest low-cost operator Lion Air inked an agreement with Malaysia’s National Aerospace and Defense Industries (Nadi) to launch Malindo Airways. The shareholding is 51/49 in favour of Nadi.

Malindo plans to operate across Asean and to China (including Hong Kong), India and Japan. In the longer term, it is also thinking of Australia and Europe. Now that’s ambitious. The long haul has not really been a tested terrain for budget carriers, but if AirAsia X could do it, why not Malindo? However, it is to be noted that AirAsia X has ceased its European (London and Paris) and New Zealand (Christchurch) operations.

Photo courtesy Reuters

It looks like the stage is set for a bout between Lion Air chief Rusdi Kirana and AirAsia chief Tony Fernandes as the two carriers compete in the same market. Some analysts think it is almost a tit-for-tat counter strategy for Lion Air, in light of AirAsia spreading its wings in Indonesia. Mr Fernandes has dismissed Lion Air’s threat (through Malindo) citing AirAsia’s strong brand and positioning as Asia’s largest budget carrier in the region

Mr Rushdi, however, intends Malindo to go one-up on AirAsia by offering some frills that will include in-flight entertainment. The hybrid model has been tried by other airlines and failed in the case of Singapore’s Valuair (which was subsequently subsumed by Jetstar) and Hong Kong’s Oasis Airlines (which went bankrupt). .Will Malindo get it right this time?

While it looks like Lion Air and AirAsia are engaging in a duel, they are really also gearing up for the planned implementation of Asean Open Skies by 2015. Both airlines are expanding their operations – AirAsia setting up joint-venture bases across the region and Lion Air looking to make Singapore its major hub. They are not alone. Singapore Airlines has introduced Scoot and is expanding SilkAir and positioning Tiger Airways for growth with stakes in Indonesia’s Mandela Airlines and the Philippines’ SEAir. And Qantas continues to push and strengthen the Jetstar brand. The early bird catches the worm, so it goes

Singapore Airlines improves bottom-line, Tiger Airways reduces loss: Too early to celebrate

SINGAPORE AIRLINES (SIA) posts an operating profit of S$85 million (US$68 million) in the first quarter (Apr-Jun) of its 2012/13 financial year, against a loss of S$36 million last year.

This was the result of increased passenger carriage by 9.6 per cent – the traffic growth outpacing capacity growth of 4.3 per cent – although yields declined by three per cent. The passenger load factor was 3.9 percentage points higher at 9.6 per cent.

Things are looking up for the SIA, which was once billed as the world’s most profitable airline. So it seems. But the outlook continues to be one of uncertainty in light of the sluggish global economy, particularly in Europe and the United States, which affect SIA more than regional carriers. The Q1 result shows the need to continue managing capacity in the near future.

The relatively flat performance of subsidiaries SIA Engineering and SilkAir, as well as the loss incurred by SIA Cargo shows it is not quite the time to celebrate. SIA Engineering’s operating profit for Q1 was S$34 million, compared to $35 million in 2011. SilkAir’s operating profit dipped 14 per cent from S$21 million to S$18 million. SIA Cargo’s loss deepened from S$14 million to S$49 million.

As a Group, operating profit improved from S$11 million to S$72 million.

Meanwhile, budget carrier Tiger Airways in which SIA has a 32.84-per-cent stake reported a reduced loss of S$14 million for the same quarter, from S$21 million last year. The better result came on the back of improved loads and better aircraft utilisation. Tiger Singapore posted an operating profit of S$4 million while it is expected that Tiger Australia’s performance will continue to improve following the lift of the ban by Australian regulators over safety concerns. Tiger has also staked its fortunes in two joint ventures – one with Indonesia’s Mandala Airlines and the other with South East Asian Airlines (SEAAir) in the Philippines.

Certainly it looks promising. But it too may be too early to celebrate, considering how the regional budget competition continues to intensify with the entry of more players. We can expect Tiger’s immediate goal to be recapturing its lost market. SIA itself has launched a new budget carrier – Scoot – operating to Australia and China.

Tiger Airways slow to heal

IT had not been a good year for budget carrier Tiger Airways as it reported a fiscal year loss of S$104.3 million (US$81.3 million) for 2011/12 compared to a profit of S$39.9 million the previous year.

Added to the woes of high jet fuel costs that almost every airline is griping about, Tiger suffered from a period of flight suspension by the Australian authorities for safety infringement. Passengers carried in Q4 (Jan-Mar) was down 25 per cent, but if you look at Australia alone, it plunged 56 per cent.

If it is any indication of a recovery on the horizon, Q4 loss of S$16.4 million is a tad better than Q3 loss of S$17.4 million, both quarters reportedly levelling off the loss. Analysts are optimistic that things should look up for the beleaguered carrier, which is 32.8 per cent owned by Singapore Airlines (SIA),

Three factors may favour its recovery. First, services in Australia resume in July. Second, start-up joint operations with Indonesian carrier Mandala Airlines and the Philippines’ SEAir will also help utilize excess capacity. And, third, possible boost from feeder traffic when SIA’s second budget subsidiary Scoot commences operations to Sydney in July.

But is the picture all that rosy? Tiger will have to work hard to regain lost customers against main rivals Qantas Domestic and Virgin Australia. Mandala Airlines and SEAir have yet to be tested. And Scoot may not fill the seats of Tiger as expected if it carries mainly end-to-end traffic – the same that could be said of feeder traffic from parent SIA, which, incidentally, has entered into an arrangement with Virgin Australia to connect traffic on each other’s flights.

All that, too, is subject to a bigger IF as the airline industry continues to languish in global economic uncertainties and faces an increasingly volatile fuel price.