What Qantas’ strategy shift means for Changi, SIA

http://www.todayonline.com/commentary/what-qantas-strategy-shift-means-changi-sia

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And then there are three

From four to three (if you exclude SIA Cargo which will be absorbed as a division of the parent airline in 2018), Singapore Airlines (SIA) will now have three carriers in its stable as sister budget subsidiaries Scoot and Tigerair announced the completion of their merger come July 25, 2017. SilkAir, defined as a regional carrier, makes up the trio.

Both Scoot and Tigerair will henceforth operate under the Scoot brand. It seems logical, considering the poor reputation of Tigerair and the plans to expand Scoot into the long-haul. Unlike Tigerair, Scoot was launched as a medium-haul budget carrier.

The merger was long anticipated as the operations of the two carriers began to overlap with Scoot operating the short-haul as well. At the same time, loss-making Tigerair’s days were numbered as it struggled through a period of difficult times both financially and operationally, scarred with customer complaints of poor service.

While it certainly makes sense for the two carriers to eliminate intra-competition and pool their resources, it also opens the field for Scoot to expand its network. Already it is trailing behind Malaysian budget carrier AirAsia, whose chief Tony Fernandes is known to be testing new boundaries beyond the four-to-five hour limitation of the budget model. While AirAsia is not always guaranteed success, it has enjoyed headstart advantages.

Courtesy AirAsia

Scoot has announced a service to Honolulu by the end of the year, six months after AirAsia launches its service from Kuala Lumpur. Both carriers will operate via Osaka. It will be interesting to see how the competition plays out.

Scoot may be advantaged by its hub connections at Changi Airport while AirAsia will rely on its wide regional network to take advantage of Kuala Lumpur International Airport’s lower costs in a price-sensitive leisure market.

Scoot will benefit from the reputation of the SIA brand association, but somehow that has not rubbed off on the beleaguered Tigerair.

The competition is set to redefine the budget game as Scoot and AirAsia battle it out to be the region’s leading carrier not only for the short-haul but also beyond.

Asian airports dominate Skytrax best rankings

Courtesy Changi Airport Group

Not surprising that Singapore Changi clinched Skytrax’s 2017 Best Airport award for the fifth year running, commended for having the best leisure activities. As a hub airport, it is how best travellers are relieved of the stress of travel that will garner an airport favourable ratings. Changi is a favourite transit airport with its array of amenities, restaurants and shops.

What else can we infer from the survey said to be based on 13.82 million responses from 105 different nationalities, conducted from July 2016 to Feb 2017?

The top spots are held by familiar names of the last five to six years – Incheon International (3rd), Munich (4th), Hong Kong International (5th), Munich (4th), Zurich (8th) and London Heathrow (9th).

Incheon was ranked the best airport in 2012 before Changi took over in 2013, and until this year, it was a close second.

Special mention should be made of London Heathrow, which was the world’s busiest airport for international traffic until Dubai took the honours from it for two years now – Dubai did not make it to the list as being among the best.

It would appear that performance consistency is key, yet stagnation can lead to one losing the competitive edge. Changi has always prided itself as being innovative, constantly upgrading and expanding its facilities.

Making strides are Tokyo Haneda (2nd) and Doha’s Hamad International (6th). Tokyo Haneda was ranked 9th in 2013, 5th in 2015, 4th last year and 2nd this year. Hamad entered the top ten list at the bottom last year and made it up to 6th this year.

Besides Tokyo Haneda, there is a second Japanese airport in the list, namely Centrair Nagoya (7th). Tokyo Narita and Kansai Osaka were also ranked in previous years. It does say a lot about Japanese airport management.

It is no surprise that four Japanese airports are ranked among the top ten cleanest airports – Tokyo Haneda (1st), Centrair Nagoya (3rd), Tokyo Narita (5th) and Kansai Osaka (9th). Except for Zurich (8th) and Hamad (10th), this list is dominated by Asian airports, the others being Incheon (2nd), Taiwan’s Taoyuan (4th), Changi (6th) and Hong Kong (7th).

Similarly, the best airport staff service list is made up of nine Asian airports with the exeption of Vienna (10th): Taoyuan (1st), Incheon (2nd), Tokyo Haneda (3rd), Changi (4th), Centrair Nagoya (5th), Kansai Osaka (6th), Kuala Lupur International (7th), Tokyo Narita (8th) and Hong Kong (9th). Clearly service is an Asian strength.

One other Asian airport deserves some mention as the most improved airport – Jakarta’s Soekarno-Hatta Airport. Will it make it to the list as one of the world’s best?

By bow you have noticed that no airport outside Asia, the Middle East and Europe are listed in this year’s Skytrax top ten/ The only outsider was Vancouver International which was ranked 9th in 2012, 8th in 2013 and 9th in 2014. Yet again, this does not come as a surprise.

Ultra-long flights: The competition heats up

Courtesy Qatar Airways

Courtesy Qatar Airways

Qatar Airways has clinched the honour of operating the longest non-stop commercial flight when it commenced operations from Doha to Auckland on February 6. The inaugural flight, using a Boeing 777-200LR aircraft, clocked 16 hours and 23 minutes for a distance of 14,535 km.

Qatar edged out rival Emirates Airlines which also operates to Auckland but from Dubai, and Air India which interestingly flew over a longer distance of 15,127 km from New Delhi to San Francisco across the Pacific (rather than the Atlantic) but advantaged by tailwinds clocked a shorter flying time.

Ultra-long flights are a boon to travellers, particularly corporate executives, who want to skip long transit stopovers or the hassle of connections. But there are others who prefer an intermediate stop to stretch their legs. They work excellently for end-to-end traffic where there is demand between these destinations. But airlines will find it does not make economic sense to connect two points for the sake of flying the distance. One may ask, in the case of Qatar’s new launch, is there adequate traffic between Doha and Auckland – the same question that would have been posed to Emirates?

Clearly Qatar is thinking network connections – not catering to just traffic from Auckland but to encourage travel beyond Doha to Africa, Europe and the Americas, in much the same way that Emirates has built a viable Dubai hub for connecting traffic challenging long-standing hubs such as Singapore Changi. Qantas, which has traditionally used Changi as the hop from Australia to Europe vv has contributed to the growth of Dubai to which it has shifted its hub operations. Now Qantas is rethinking its strategy to make Perth the hub when new technology enables the flying kangaroo to one-hop from London to Perth vv.

The competition has heated up in recent years with more airlines mounting such ultra-long flights. The strategy goes beyond tapping end-point, particularly home, markets, pointing to the importance of developing strong home and secondary hubs, and onward network connections. The squeeze on the competition may ironically persuade more airlines to intercross their networks to make ends meet.

SIA’s KrisFlyer Gold is one big disappointment

sia-krisflyer-goldDo not expect the KrisFlyer Gold Lounge in Terminal 3 of Singapore Changi Airport to be anywhere near an iota of the flavour of Singapore Airlines (SIA)’s very own Silver Kris lounge for its first and business class passengers. This other lounge meant for other entitled travellers, such as non-premium class frequent fliers and guests of partner airlines, is a far cry from the reputed real thing.

Quite inevitably the disappointment stems from the expectations of an SIA brand name association, and all the more if you had on a previous occasion tasted the lavish luxury of the Silver Kris. But even while making generous allowance for this so-called Gold standard to be expectedly or intentionally inferior to that Silver offering, you would not have imagined it to be that wide of a gulf.

Perhaps the receptionist had just had a bad night when I decided to avail myself of the privilege one morning before flying off to Taipei. He looked visibly unhappy at his desk. He was most unwelcoming and quite arrogant as if he thought that was a bearing befitting his job at a supposedly exclusive facility. That didn’t quite bother me, as the facility itself should be enough to compensate for the cold reception.

But alas, it did not. The lounge was cramped with seats but not users. Quite strangely, the chairs were arranged like they were in a classroom. Perhaps there was a teaching class that had just ended. The self-service counter had a limited array of food – very ordinary, I must say – that looked like a buffet spread at some office event. We were not enthused, and left within five minutes without partaking of the pleasures it was supposed to offer. The receptionist didn’t say a word as we stepped out.

You can’t help the brand name association, which may be a good or a bad thing, how it fortifies or dilutes the image. It is understandable when passengers fly Tigerair or Scoot, they expect a little of the SIA rub-off. It is not so much about the tangible product which is clearly of a different tier, but a little if not much of the service culture. All the more so when the line between budget and mainstream airlines begins to blur.

Qantas to fly non-stop Perth to London: Shifting the markets

Courtesy Qantas

Courtesy Qantas

FROM four days and nine stops when Qantas first launched its Kangaroo Route from Australia to London to just 17 hours when the airline introduces a non-stop service from Perth in March 2018. The 14,498 km route will be operated by Boeing 787-9 Dreamliner jets, making the world’s longest commercial flights until Singapore Airlines (SIA) launches its 18-hour non-stop service from Singapore to New York’s Newark Airport.

Until Qantas switched to using Dubai International as the hub for its Kangaroo runs in 2013 as part of a mega alliance arrangement with Emirates Airlines, Singapore (Changi Airport and its predecessor) was its traditional stopover point. Now the possibility of non-stop flights raises the relevance of Dubai in the equation, but a Qantas spokesman assured its partner that “Dubai will remain an important hub for onward services into Europe.” Presently Qantas flights from Sydney and Melbourne stop in Dubai for onward connections on Emirates to the rest of Europe with the exception of London.

But at the same time, Qantas chief executive Alan Joyce, referring to the new service as “a game-changing route”, said “the opportunities this opens up are huge.” Dubai will likely feel the same pinch that Singapore once felt as Perth becomes the hub for passengers from eastern Australia to Britain, even beyond. This too may hurt Singapore as a transit point for passengers from Perth. Mr Joyce also expected other direct-to-Europe flights from Australia to follow. The shifts can be significant considering that the UK is a major source of international visitors for Australia. According to Australian tourism minister Steven Ciobo, the UK ranked third with 660,000 visitors in 2015.

Qantas’ new Perth-London non-stop once again demonstrates how the geographical aviation map continues to shift as airlines re-strategize taking advantage of the capability of new technology.

Singapore Changi is world’s best airport according to Conde Nast

Courtesy Alamy

Courtesy Alamy

IT is no surprise that Singapore Changi is voted yet again the world’s best airport by readers of Conde Nast. The airport has long been a darling of transit travellers, particularly those who needed a refreshing break for recharge on a long haul or those who wanted to waste no time in connecting to their final destination

If you consider Conde Nast readers’ choice of the top ten airports, Changi gets top marks for its facilities and amenities which contribute to its ideal of being a destination in itself, complete with indoor gardens and a waterfall, open-air decks and variety of restaurants, numerous shops, various lounges for all classes of travellers, a swimming pool and even a free 24-hour cinema. There are also quite nap areas to catch forty winks.

Little wonder that Qatar’s Hamad International (ranked 3rd), Dubai International (5th) and Hong Kong International (6th) are also noted for their shops and lounges. Hamad International has a hotel inside the terminal, which is a boon for travellers with long layovers needing to rest for half or a full day. Dubai International is the world’s third busiest airport but number one in terms of international travellers, and is long known to have the world’s biggest duty-free shop.

A wide network and quick connections are significant features of these airports. Hong Kong International, for example, is a popular regional hub with connections to some 50 destinations in China. This airport is often ranked as one of the top three airports in the region along with Changi and Seoul International, which took second place in the Conde Nast survey.

Proximity to the city and quick access seem to also swing the decision of Conde Nast readers in the airport’s favour.  Tokyo Haneda (8th) is only a 13-minute ride via rail to the city, compared to Narita. It s popularity has increased with more direct services offered by both Japanese and American carriers between Japan and the US. Denmark’s Copenhagen Airport is also a short ride of 12 minutes via train from the airport. And if you are travelling to or from Canada’s Billy Bishop Toronto City Airport (4th), it is an even shorter 6-minute walk via a pedestrian tunnel.

Other airports ranked in the top ten by Conde Nast are Helsinki Airport (9th) and Zurich Airport (10th).